On Wednesday, May 15th, 2024, FC Dynamo Moscow and the CONTINENTZOO company (rights holder of Brit brand in Russia and the CIS) concluded a cooperation agreement.
This was announced at an official event at the BetBoom Dynamo House, in the GUM department store on Red Square. The signing ceremony was attended by Dynamo Commercial Director Dmitry Mankin and CONTINENTZOO General Director Vyacheslav Petrov. Among the guests there were the White-Blues' defensive midfielder Aleksandr Kutitsky and the famous club veteran, Dynamo-2 assistant coach Vladimir Rykov — both with their pets.
This is the first case of such collaboration in Russian football. Following global trends, Dynamo declare themselves as a pet-friendly club, which has the most friendly attitude towards pets.
Dynamo and their new partner share common values. The Brit brand is against any cruel treatment of animals. Moreover, ingredients that could harm the health of pets are not used in production. The Brit brand considers the well-being of pets and their owners as its mission, and its main principle is caring for the health and longevity of pets. Dynamo support these correct approaches and will be pleased if there are as many people as possible among the club's fans who love pets.
As part of the collaboration, both parties have planned various activations. The AmbassaDOG contest promises to be one of the most memorable: according to it, every Dynamo fan can nominate his four-legged pet, who will become our mascot for the entire season. How the selection of the future four-legged ambassador (or rather, ambassadog) of Dynamo will take place, what will be its privileges and responsibilities, we will announce together with Brit in the nearest future. Another interesting activation in the partners' plans is the joint release of a special sports feed Brit Premium Sport for dogs subjected to high physical stress.
Brit is a Czech family brand of premium and super-premium class pet food for cats and dogs with a 30-year history. Since 2008, the brand has been available in Russia, and since 2021, Brit products have been manufactured in our country. The range is constantly expanding: a great variety of flavors helps to select food individually for each pet.