Exactly one year ago, a historic event for Russian sports took place – BetBoom became the title sponsor of the football club "Dynamo", signing an agreement for 3.5 years.
During this time, many joint projects have been implemented:
BetBoom MKS — Champions League among Russian media football teams,
BetBoom Dynamo House — a unique space on Red Square, occupying 3 floors in the key location of GUM,
BetBoom Fraternal Cup — a two-day football festival to strengthen fraternal ties between "Dynamo" and CSKA,
release of stylish merchandise collections in collaboration with brands Murmurizm, FABLE, Sputnik, and "Dva Myacha" (Two Balls).
And most importantly: BetBoom helps make every home match of "Dynamo" unique for the viewers, filling it with unconventional creative activations.