FC Dynamo Moscow signed a contract with BetBoom betting company, which has been becoming the new naming sponsor of the White-Blues since March. The agreement on 3.5 billion rubles is designed for 3.5 years.
— For Dynamo, 2023 is the year of the centenary, so our club has planned an ambitious activation program related to the anniversary date. It's nice that we will implement these plans together with such a successful brand as BetBoom − it's always better to celebrate an impressive event together with friends and like-minded people.
Even during the negotiations, we felt the synergy and realized that we looked at many things in the same way − I mean strategy and brand positioning, choice of the target audience, football and sports culture development. I hope Dynamo fans will enjoy joint activations with a new strong partner, — Dynamo General Director Pavel Pivovarov told.
Pavel Pivovarov and Konstantin Makarov
It is worth of remark that BetBoom as a naming sponsor will appear on the T–shirts of footballers.
— We are certainly delighted to become a partner of the club with such a rich history, — BetBoom President Konstantin Makarov noticed. — It is especially great to be involved in the celebration of the club's 100th anniversary. Dynamo are notable for their creative approach and intriguing marketing, to which we will be happy to add our ideas and joint activations. We are all going to have a unique season with bright events and exciting matches. We wish you great victories in the new season!