In December, FC Dynamo Moscow and Dixy Group signed a partnership agreement, which provides the company with the status of the club's premium partner.
The cooperation includes a number of strategic directions:
– interaction with children and organization of a new children's zone at VTB Arena,
– joint show projects with ambassadors of both brands,
– launch of co-branded products,
– organization of vending zones at VTB Arena,
– collaborations with the Dynamo Runs club.
— Our new partner is one of the market leaders. It is a company with strong marketing and powerful potential, — Dynamo General Director Pavel Pivovarov said. — We strive to constantly develop the interest of a large Moscow audience not only in football, but also in a diverse program of events that we organize at our matches. Cooperation with the Dixy Group opens up new opportunities for us to further improve the level of comfort for our fans at Dynamo's home matches. I am sure that our joint projects will become the basis for long-term and fruitful cooperation and promotion of our two brands.
— In the history of our company, this is the first such a cooperation with the biggest Moscow football club. As part of the agreement, Dynamo acquire a new reliable partner, and we are to be executive, active and involved in the process. I am sure that our cooperation will allow both sides to strengthen their brands and policies that will guarantee a healthy lifestyle, — Dixy Group General Director Yury Semenov said.
The Dixy Group is one of the largest Russian retail companies. Since 1992, the company has been a stable player in the market, engaged in retail trade of food and consumer goods. The Dixy Group is constantly developing, increasing the scale of its business and launching new projects, which helps the company meet the challenges of the modern economy and retain the leading position in the market.