Since April 19, a new branded store – Dynamo STOre – opens in GUM on Red Square. In addition to it, a great Dynamo exhibition with unique artifacts will open on April 18.
Dynamo STOre is located on the ground floor of the GUM first line and covers an area of over 400 square meters. Guests will find numerous collections of Dynamo playing kit and merchandise, souvenirs and fresh collaborations with fashionable Russian and foreign brands, including those that are specially designed for the club's centenary.
Over time, Dynamo STOre will become part of a marvellous project – BetBoom Dynamo House, a unique three-storeyed leisure space at the intersection of fashion, history and culture of the city. Dynamo organize it together with our major sponsor – BetBoom. There will be a lot of entertainment options for Muscovites and guests of the capital including sports broadcasts, training programs, presentations and significant events, as well as meetings with football players and ambassadors of our brands.
The Dynamo exhibition is held as part of the XXIII Cherry Forest Open Art Festival. It is dedicated to the history and modernity of one of the oldest and most glorious Russian clubs. The exhibition features archival footage, rare items of playing kit of legendary players and team awards won in different eras. Another artifact should be mentioned separately – the Lev Yashin's famous car. Excursions will be organized for those who wish.
Even the famous meeting place – GUM Fountain – will be designed in the style of Dynamo centenary. On the club's birthday, the Fountain will come to life. You will be able to win unique prizes and learn 100 interesting facts about Dynamo with the help of augmented reality.
— Large–scale cooperation with GUM is an important event for Dynamo in the year of the club's centenary, – Dynamo General Director Pavel Pivovarov said. – The premium location, which is very strongly associated with Moscow, allows us to go beyond the traditional, purely football agenda and become part of the cultural life and leisure of citizens and guests of the capital. In addition to the stadium, fans have another site of attraction where they can relax, have fun, eat or buy something. Thanks to our presence in GUM, many people will learn more about the great history of Dynamo.
— We are glad that the BetBoom Dynamo House will soon appear on the map of Moscow, – BetBoom President Konstantin Makarov said. – The opening of Dynamo STOre is just the beginning. The location will develop. Already in mid-May, we plan to present the second and third floors of our House, where there will be a lot of interesting and innovative things. We intend to create a new zone of attraction for Dynamo fans, football fans, Muscovites and guests of the capital, where it will be possible to spend time with pleasure and return there again and again. Follow the news, we will definitely tell you everything.