M.Video-Eldorado Group, a leading Russian company in e-commerce and retail electronics and home appliances, becomes a premium partner of Dynamo Moscow football club. The cooperation is aimed at creating unique offers for the club's fans, as well as developing advanced technologies at the stadium and within the framework of the club's events
M.Video-Eldorado Company was founded in 1993 and was originally called "Mir Video", and exactly 30 years ago, in 1994, the M.Video logo appeared, which was initially white and blue. In honor of this anniversary and the beginning of cooperation with Dynamo, M.Video temporarily repainted its logo on digital channels to blue.
The signing of the partnership agreement took place at the VTB Arena during a break of an important cup match between Dynamo and Spartak. The ceremony was attended by Pavel Pivovarov, CEO of Dynamo, and Li, Chief Executive Officer of M.Video-Eldorado Group.
M.Video and FC Dynamo join forces to create innovative solutions that will be available both at the stadium and online. Partners will develop joint marketing activities covering digital, CRM and social networks of the club, as well as offline events at the arena. As part of the cooperation, regular promotions for fans are planned, including unique bonus programs, discounts on equipment and special offers.
Cooperation also includes drawing attention to the social projects of the club, as well as launching promotions and contests with the participation of Dynamo ambassadors. M.Video and the football club will provide fans with exclusive offers, including products with club symbols, signed attributes and season tickets for matches
General Director of FC Dynamo Pavel Pivovarov:
«Cooperation with a technology leader like M.Video opens up new horizons for us to develop the club and engage with fans. Together with our new partner, we are confident that we will be able to realize the most daring ideas and create unforgettable moments for our fans».
Chief Executive Officer of M.Video-Eldorado Group Li:
«We are happy to become part of the big Dynamo football family. Our partnership is aimed at creating new opportunities for fans and developing advanced technologies that will improve their experience both at the stadium and outside it. As a leading expert in technology, together with Dynamo, we will continue to offer profitable and innovative solutions for every fan of sports and technology».
The partnership between M.Video and FC Dynamo promises to be one of the brightest sporting and technological events of this season, strengthening the positions of both brands in the Russian market
The M.Video-Eldorado Group is a leading Russian company in the field of e-commerce and retail trade in electronics and household appliances, uniting the brands M.Video and Eldorado. The Group's perimeter includes the IT company M.Tech, focused on developing solutions in the retail sector, and the Direct Credit fintech platform.
M.Video-Eldorado develops an online platform and a retail network of more than 1,200 stores from the Kaliningrad region to Kamchatka, federal logistics infrastructure, as well as its own marketplace for electronics and complementary goods, which ensures a wide range and quick availability of equipment throughout the country. The total traffic of the two networks is about 1.2 billion contacts per year.
The M.Video-Eldorado Group is the only Russian company in the electronics retail sector whose shares are traded on the stock market. Currently, trading in the company's shares takes place on the largest Russian exchange platform — the Moscow Exchange